Supporting Yukon Sport Tourism Events
This program is designed to help Sport Yukon member organizations mount sport tourism events, providing human and material resources, guidelines, templates, and other supports to take events from bid to delivery.
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Templates & Example Documents
From budgets to run sheets to social media and beyond, we’ve got templates and samples of key event documents.
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Marketing & Promotions
Access to digital display networks across the territory, media relations, and other advertising and promotional support.
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Sponsorship Assistance
We’ve cultivated strong, ongoing relationships with local businesses and community partners, and provide sponsorship support to events.
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Organizing Committee Support
We have experience contributing to and leading organizing committees and engaging with national and international stakeholders.
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Festival & Experience Development
We help support activities and community engagement opportunities that enhance and compliment your sport event.
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Tourism Activation
Building opportunities and experiences beyond your event for participants to engage with and explore what the Yukon has to offer.
Resource Portals for Approved Events
How It Works
Program Information
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Applicants must:
1) Be a Sport Yukon member organization;
2) Be in good standing with Yukon Societies; and,
3) The sport tourism event must take place in the Yukon.
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1) Applications are submitted using the online form below.
2) Once your application has been submitted, you may be asked for a short meeting within a week to discuss your event in greater detail.
3) Within 7-10 days, your application will be reviewed and evaluated based on a number of criteria, including:
- Organizational capacity
- Financial viability
- Impact on Yukon tourism
- Impact on sport and athlete development
- Long-term benefit to the community
- Advancement of reconciliationand other criteria.
4) Based on the review and evaluation phase, your event will be assigned to a specific support level tier. For applicants within Tier 1 & Tier 2, the decision may include further input from an Adjudication Panel made up from Sport Yukon staff and board, Sport and Recreation Branch, and the Yukon Sport Tourism Advisory Working Group. Tier decisions will be communicated within a day.
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All Tiers will gain access to valuable resources made to make planning your event much easier.
Depending on the Tier your event is assigned to, Sport Yukon staff may be able to help support planning and delivery. Adding human resources support on local organizing committees is one of the ways Make It Happen could benefit your event.
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Tiers will be allocated when evaluating the criteria listed in the Application Process above. There are a few additional elements that will be taken into consideration when allocating a Tier level. An event does not need all of the elements to be allocated within the Tier:
Tier 4:
An event with little to no impact in Yukon communities, with inter-territorial travel.
Tier 3:
Some economic impact in Yukon communities.
Significant amount of out-of-territory travellers coming to the event.
Tier 2:
Sanctioned event with a national governing body or professional league involvement. Includes annual general meetings, national training camps or clinics.
Large reconciliation goals.
Broader tourism strategy with Yukon Government directive.
Tier 1:
Any of the Tier 2 elements, but with International Federation or Major League involvements.
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As part of the Make It Happen program, Sport Yukon will help ensure you are recognizing governmental, sponsor, and First Nation relations.
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As part of the Make It Happen program, you will be required to submit a simple reporting form to Sport Yukon. This will help increase understanding of the Sport Tourism landscape in the Yukon, help Sport Yukon advocate on your behalf, as well as reporting on the economic impact of Sport Tourism within our communities.
Support Level Tiers
Tier 1
Liaising with umbrella organizing and governing bodies.
Additional advocacy support with various levels of government.
Major partnership and sponsorship support.
PLUS All TIER 2-4 benefits
Tier 3
Access to in-kind donations to support your event (eg. discount codes from local businesses, airline tickets, etc.)
PLUS All TIER 4 benefits
Tier 2
Financial contribution (as funds available).
Promotional support.
Human Resource support on Local Organizing Committee.
On-site support during event.
PLUS All TIER 3-4 benefits
Tier 4
Access to Sport Yukon event “how-to” documents and guidelines.
Access to examples and templates of sport hosting documents.
Access to Sport Yukon Multi-Sport Event Trailer.